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There’s no shortage of people these days explaining why travel is good for your wellbeing – more often than not discussed in the context of a lengthy quarantine due to the COVID-19 pandemic. For Americans, this July 4th, more than ever before, is the opportune time to hit the beach and enjoy the positive effects of sitting poolside.

National holidays have taken a dramatic change in the age of the new reality. Today, we take pause before giving hugs, and most of all – due to our new way of living, shopping has taken a rapid pivot to an online model.

What does this mean? Well for one, luxury brands that once highlighted the in-store experience had to rapidly transition into a highly disrupted ecosystem. In short, brands are realizing that their digital experience needs to spark their online guests with the same emotional connection that is achieved in-store- especially, this July 4th.

Below, I have selected a handful of positive items to help you make a stylish splash this July 4th weekend —celebrating our great nation!

Richard James London

Richard James London’s take on a retro-style tracksuit made from 100% Bodyflex PA.

Richard James London’s take on a retro-style tracksuit made from 100% Bodyflex PA.


Photographer: Ani Shar Pei

Apparently a lot of people have limited their attire to t-shirts and track pants over recent months. As luck would have it we launched a new sports casualwear focused sub brand Richard James London. This stylish tracksuit in Egg Yolk yellow has a slightly retro feel but incorporates many technical details you would expect from modern fabric. We have drawn our bespoke tailoring know-how to enhance the wearers best attributes and the unique colour literally lightens up the mood. It will look and perform just as well if you decide to take it outside for a spin. Price in USD: $95.00

MAVRANS

Havana Weekend Shirt  ($79) and Havana Swim Trunk ($79)

Havana Weekend Shirt ($79) and Havana Swim Trunk ($79)


Courtesy of MAVRANS

MAVRANS is a Miami based lifestyle and swimwear brand, proud of its carefree identity and maverick mind. Styles are designed to showcase creativity and unique views of life, all while making the earth a better place to live. Each collection is designed with care using recycled plastic and organic cottons. Through hand-drawn prints, the brand aims to express this generation’s mood with a very clear goal in mind: to provide the softest, most stylish, and sustainably-made pieces out there. Havana Weekend Shirt  ($79) and Havana Swim Trunk ($79)

 Ami Paris

Ami Paris Poppy Tee-Shirt

Ami Paris Poppy Tee-Shirt


Courtesy of Ami Paris

From the quintessential Parisian label Ami the most perfect summer t-shirt. Featuring bright red poppies this heavy cotton tee can be paired up with a blazer or worn with jeans. $220

 Overt Skincare

An organic Hyaluronic Acid Serum

An organic Hyaluronic Acid Serum


Courtesy of Overt Skincare

This summer, treat yourself to this organic Hyaluronic Acid Serum that will work wonders on your skin after its spent some time in the sun. Formulated with plant based ingredients including, organic Aloe Vera and Centella Asiatica, this serum increases collagen production and leaves your skin feeling smoother and firmer. Additionally, the Hydrator enables your skin to absorb and retain more moisture, leaving it with an abundance of hydration! ($39)

Renowned: —- Nylon Tactical Vest 

100% Bomber Nylon Vest with 2 Tactical pockets and Velcro fasteners

100% Bomber Nylon Vest with 2 Tactical pockets and Velcro fasteners


Photographer name: Tsasia Mercado of Tsasiamercado.com

The Renowned LA Spring/Summer 2020 vest is a staple item for your Summer 2020 outings. It’s a lightweight vest made of nylon material that fits perfectly over your favorite summer shirt or or paired with our tactical nylon shorts. We have seen this vest worn as a everyday staple or even worn out in protest! The price of this vest is $60 USD but don’t expect it to last long!

Freemans Sporting Club

 Named after the small California ghost town, the Amboy shirt is equal parts fun and function. Detailed with a spread camp collar, single chest pocket, the Amboy is made from a cotton light enough to ride through Route 66. Meant to be casual, with a relaxed fit through the chest and high armholes for ease of movement. You can wear it with pants, shorts, or even throw a blazer on over it- if you're feeling bold.

Named after the small California ghost town, the Amboy shirt is equal parts fun and function. … [+] Detailed with a spread camp collar, single chest pocket, the Amboy is made from a cotton light enough to ride through Route 66. Meant to be casual, with a relaxed fit through the chest and high armholes for ease of movement. You can wear it with pants, shorts, or even throw a blazer on over it- if you’re feeling bold.


Courtesy of Freemans Sporting Club

The Amboy shirt is the best Men’s product this summer because it is a modern take on the classic vacation go-to – the camp collar. The camp collar is an essential warm-weather staple, and the Amboy shirt offers a bold rendition of this iconic style – offered in 100% cotton making it super breathable and lightweight. Your dad’s Hawaiian shirt just got a serious upgrade and it comes in 2 Summer-ready colorways and is made right here in the USA. Price: $198 USD

Artemis Design Co. 

Artemis Design Co. Men's Kilim Loafer

Artemis Design Co. Men’s Kilim Loafer


Courtesy of Artemis Design Co.

The Men’s Kilim Loafer from Artemis Design Co. has rightfully garnered quite the cult following, and its limited releases are collected by fans all over the world. This perfect summer shoe, like all of their Klilam accessories, is handmade from vintage, hand-sourced Turkish carpets, which means that no two pairs will ever be alike. This item, along with everything Artemis Design Co. offers, is handcrafted by artisans in Istanbul. Not surprisingly, the label has collaborated with design leaders across the globe, including Charlotte Moss, Nate Berkus & Jeremiah Brent, MATCHES fashion, Anthropologie, Madewell, and United Arrows of Japan, among others. – Price in USD: $268.00

Wave Glyder 

The ultimate hair smoother that is designed to lay down your hair & accentuate your wave pattern

The ultimate hair smoother that is designed to lay down your hair & accentuate your wave pattern


Images courtesy of Wave Glyder

Wave Glyder was invented in Sunny South Florida by a barber looking to reinvent your hair’s smoothness and accentuate your wave pattern. This handheld men’s styling tool tackles stubborn hairs and helps you to effectively apply product to your hair at the same time. This novel tool smoothes hair in a hassle-free way and accepts additional oils and moisturizing products at the same time so men can achieve the healthy, frizz-free shine they’re looking for. Do note that it doesn’t replace your need for brushing. Price: $25.99

GLD

Captain America, one of many Marvel superheroes that will appear in the GLD x Marvel collection.

Captain America, one of many Marvel superheroes that will appear in the GLD x Marvel collection.


Photo courtesy of GLD

This GLD x Marvel (red, white and blue collection) Captain America pendant is the best for July 4th because it is one of the most popular and beloved figures in the new GLD x Marvel collection that will bring some nostalgia to your holiday. The whole collection features pendants of characters across the Marvel Entertainment universe, interpreted in solid gold designs and adorned with precious stones. Men can show off their lifelong allegiance to Captain America, or any of their other favorite Marvel heroes and villains, with these stunning new pieces from this special collaboration collection. $79-$99

Keiser Clark

Keiser Clark x Kygo Golden Hour Sweatshirt.

Keiser Clark x Kygo Golden Hour Sweatshirt.


Photo courtesy of Keiser Clark

Keiser Clark: This Golden Hour Sweatshirt is the best gift for any sun worshipping, music loving guy. Teaming up with Los Angeles-based designer Marc Keiser, Kygo designed a capsule collection with his signature sun-kissed imagery of palm trees and warm blue and orange hues, which evokes nostalgic sentiments of pineapple-wedged drinks and sublime sunsets. Unveiled in anticipation of the release of Golden Hour, the collection includes a trucker hat, hooded sweatshirt, sweat shorts, with socks to tie the full look together.  $175.00 

 Rivieras, available at Ryland Life

Rivieras Lord Slip-On Sea

Rivieras Lord Slip-On Sea


Image courtesy of Ryland Life Equipment

When it comes to dressed-up shoes for summer, nothing beats a loafer, like classic-chic Rivieras available at Ryland Life. The slip-on style is easy to get on and off, makes any polished outfit just a little more stylish, and gives your ankles some much-needed breathing room. Price (USD): $120

 Colorsmith 

Colorsmith provides everything you need to color at home, including gloves, stain guard, a comb, and a bottle of color with your name on it

Colorsmith provides everything you need to color at home, including gloves, stain guard, a comb, and … [+] a bottle of color with your name on it


Courtesy of Colorsmith

 Colorsmith offers men a completely custom, personalized and effortless home hair color experience with options for gray coverage on their terms, complete with sleek branding and discreet direct-to-door delivery. Color Plan: $23.95 and One-time order: $29.95 (on a Color Plan, clients save 20% on all orders)

Joey Wölffer

Joey Wölffer's Reworked Lotus Flower Dress applies the distinctive artistry of the environmentally-conscious practice of up-cycling. It is comprised of reworked pieces from seasons past mixed with dead-stock fabrics and special vintage textiles sourced by Joey, handmade in New York City.

Joey Wölffer’s Reworked Lotus Flower Dress applies the distinctive artistry of the … [+] environmentally-conscious practice of up-cycling. It is comprised of reworked pieces from seasons past mixed with dead-stock fabrics and special vintage textiles sourced by Joey, handmade in New York City.


Courtesy of Joey Wölffer

Joey Wölffer’s Reworked Lotus Flower Dress is a one-of-a-kind re-imagined piece. This feminine, lightweight, sustainable dress is made from 100% cotton, perfect to be worn for any summer occasion, and easy to pack for essential getaways.Price $495

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